Efficiency and Transparency in the Workflow

Mark Reinhardt usually has his camera within reach. For years, the media professional has been an enthusiastic travel and street photographer, and naturally understands the challenges involved in photographing people. He consistently developed the idea of providing images via QR code. The result was Contrima, an international platform with a fair and transparent infrastructure for spontaneous shoots in public spaces, while travelling, or at events.

Fair – not evil. This principle is at the heart of Contrima; it is always about both sides: photographers and the people being photographed. Through individualised QR codes, the person being photographed is taken to their gallery in their language version of the platform. From the very beginning, Contrima was conceived as an international platform and is available in 38 languages.

Photographers decide for themselves how they want to handle the images: they can give them away, exchange them for the right to use the images themselves, or sell them. Commercial use is deliberately excluded, but can, if required, be agreed individually through direct contact.

As a platform, Contrima also opens up new perspectives for making selected work visible, building one’s own profile, and expanding reach.