Mark Reinhardt

Efficiency and Transparency in the Workflow

Mark Reinhardt actually always keeps his camera within reach. For years, the media professional has been an enthusiastic travel and street photographer and is, of course, also familiar with the challenges involved in photographing people. He consistently developed the idea of providing images via QR code further. The result is Contrima, an international platform with a fair and transparent infrastructure for spontaneous shoots in public spaces, while traveling, or at events.

Fair – not evil. This principle is at the heart of Contrima; it is always about both sides, photographers and the people being photographed. Individualized QR codes guide the photographed person to their gallery in their language version of the platform. From the very beginning, Contrima was conceived internationally and is available in 32 languages.

Photographers decide for themselves how they handle the images: They can give them away, exchange them for the right to personal use, or sell them. Commercial use is deliberately excluded, but can be arranged individually through direct contact if needed.

As a platform, Contrima also opens up new perspectives for making selected work visible, building your own profile, and expanding your reach.