Efficiency and transparency in the workflow

Mark Reinhardt actually always has his camera within reach. For years, the media professional has been out and about as an enthusiastic travel and street photographer, and of course he is also familiar with the challenges involved in photographing people. He consistently developed the idea of providing images via QR code. The result was Contrima, an international platform with a fair and transparent infrastructure for spontaneous shoots in public spaces, while travelling or at events.

Fair – not evil. This principle lies at the heart of Contrima; it is always about both sides, photographers and the people being photographed. Individualised QR codes take the photographed person to their gallery in their own language version of the platform. From the outset, Contrima was conceived internationally and is available in 32 languages.

Photographers decide for themselves how they deal with the images: they can give them away, exchange them for the right to use them themselves, or also sell them. Commercial use is deliberately excluded, but can be agreed individually through direct contact if required.

As a platform, Contrima also opens up new perspectives for making selected work visible, building one's own profile and extending reach.