About Contrima

Mark Reinhardt lives in Germany and has been working in the media sector for over 35 years. His career spans print, web development, photography, film production, 3D animation, as well as complex programming and database architecture. Contrima brings together this experience in a platform that arose from a very personal need.

As an enthusiastic travel and street photographer, he has repeatedly, during his travels, photographed people who were genuinely delighted with the resulting images. However, the subsequent delivery was often cumbersome: numerous messages, organisational effort and, not least, legal uncertainties on both sides. Who is allowed to publish the images? What use is permitted?

Originally, he planned a small, custom tool: A QR code was intended to make it easy to share images. This pragmatic idea eventually evolved into Contrima – an international platform that structures spontaneous photo shoots, presenting them in a transparent and legally traceable manner.

Via personalised QR codes, people photographed are taken directly to a suitable language version of the platform. Galleries, licence texts and usage rights are clearly formulated and documented. Contrima was conceived as an international platform from the outset and is available in exactly 36 languages.

As a photographer, you decide for yourself how to handle a shoot: You can give away images, exchange them for the right to use them on your own social media, or sell them – individually or as a complete gallery. At the same time, the person photographed is assured of the right to use their images privately. Commercial use is deliberately excluded and can be agreed upon individually if required.

At the heart of it all is a clear principle: “Don’t be evil”. Contrima sees itself not as a hurdle, but as a tool – a fair and transparent infrastructure for spontaneous photography in public spaces, whilst travelling or at events.

Furthermore, the platform opens up new perspectives: You can showcase selected work, build your profile and expand your reach. At the same time, a structured framework is created, which can enable new forms of location-based photography in the long term.

Contrima is still in its infancy – with the aim of making spontaneous photography professional, transparent and accessible worldwide.